Clouro
UI/UX Branding Print
Circular Fashion for Everyone
Clouro believes everyone should have access to the information they need to make sustainable fashion decisions. In a world saturated by greenwashing tactics designed to hide harmful policies and strip consumers of their purchasing agency, Clouro aims to cut through the noise and provide consumers with the truth they deserve. Dedicated to transparency and reducing the environmental and social impact of fast fashion, the brand seeks to empower individuals to change their clothing consumption habits and embrace more sustainable practices: to buy better and less.
Role
Lead Designer
Deliverables
- UI/UX
- Identity
- Advertising
- User Research Study
Calls for Change
Clouro's marketing campaign highlights the harmful practices of the fast fashion industry. Through humor and play on viral fast fashion mishaps and absurdities, I aim to pinpoint what matters to the target audience and call out the need for Clouro without condemning the consumer.
Real Support
Clouro's high-fidelity app prototype is a comprehensive tool for purchasing and learning about sustainable fashion. By providing transparent, clear information on clothing brands, including their materials, origins, production processes, and the real-world implications of each purchase, Clouro equips consumers with the tools they need to make sustainable fashion decisions.
The app also aims to educate consumers on sustainability beyond the purchase through clothing care and repair tips, thrift store recommendations, and more. Key features include clear sustainability ratings and information, clothing lifespan metrics, personalized educational content, and community forums.
