More Work
Physicians Formula
At 5WPR, I was tasked with developing a new social visual direction for former client Physician’s Formula, a physician-backed clean beauty brand. Existing social content felt dated, lacked visual cohesion, and wasn’t effectively highlighting key brand pillars such as skin-first beauty and hypoallergenic formulation. I developed a moodboard focusing on ingredient education, product and texture focuses, and skin-first photography. Organic elements such as fruit and floral textures are also included to add depth to the overall visual style, displaying vibrance, approachability, and a commitment to clean ingredients, all values that are so central to the brand.
Product Focuses: This type of photo styling can be used to showcase specific details about the products, their packaging and how they interact with the skin. These are ideal when text will be layered within frame.
Texture as Form - Close-Ups: Close-up product textures help highlight formula details and work well as background imagery.
Supporting Textures - Fruit & Floral: These textures feel like a more unique take on the sensorial posts we’ve been seeing in the beauty space. They position the brand as premium without losing the warm/approachable feeling.These fruit and floral/plant textures bring a freshness to the content and support the brand feelings of youthfulness and vibrancy.
Educational - Ingredients: Incorporating a handwritten element for information and ingredients makes the visual feel more dynamic. This is an effectivue way to balance product education and approachability.
Nest Bedding Digital Ads
At 5WPR, I work on email and digital ad design for Nest Bedding. With this being a longtime client of 6+ years, our team is always looking for ways to keep the creative fresh and consistently enhance the visual design. My work frequently receives positive feedback from the client and has strengthened the overall visual direction for the brand.
Letter Loops
The task of this project was to draw three letters, vectorize them, and animate them appearing.
Social Content for Mintz + Hoke
As a Creative Intern at Mintz + Hoke, I created social media graphics for Instagram and LinkedIn that align with the agency's voice and visual identity to enhance their social media presence.
Daily Logo Challenge
The Daily Logo Challenge is a website that sends a logo prompt to your email every day. I participated in this exercise daily during Summer 2023 to practice logo design and to get faster at conceptualizing ideas.
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