Sui: Digital Fashion Publication
For this project, the task was to develop a brand for a digital publication. A home page, category page, and article page were required to be designed for desktop and mobile.
Solution:
I created a brand called Sui that provides the latest, exclusive news in fashion without the air of privilege and stuffiness that sometimes encompasses the industry. Sui is an accessible source for fashion news that combines the sophisticated feeling of high fashion with a touch of playfulness.
Process
Protoype Walkthrough: Desktop
Protoype Walkthrough: Mobile
Challenges
With this project, I learned the importance of exercising restraint. The main focus of digital publications is on the articles and their information, and my primary goal was to create a clean layout that doesn't distract from the message on the page. At times, I found myself spending too much time experimenting with visual elements, but using a limited color palette and singular typeface helped me focus on simplicity.