Shimmer Beauty
For this project, the task was to develop a consumer brand that required a landing page, four email designs, and an app.
Landing Page:
The primary goal was to acquire user information to turn them into leads.
Email Designs:
Aimed to encourage users to continually interact with the brand and incentivize them to regularly purchase products.
App:
The main focus was on new users, with an emphasis on engaging onboarding screens that clearly demonstrate the value of the app to the user immediately.
Solution:
I created a beauty brand called Shimmer Beauty that prioritizes inclusivity and individuality. Shimmer celebrates freedom of expression and meets consumers where they are in their makeup journey to showcase their unique shine. Everyone deserves to be a star, regardless of their makeup knowledge, preferred style, occupation, or lifestyle.
Logo & Style Tile
User Personas
Landing Page
Process
Protoype Walkthrough
Email Designs
Primary Goal
The emails aim to encourage users to continually interact with the brand and incentivize them to regularly purchase products. These would come after users sign up for email notifications on the landing page. In my research, I discovered that buttons using unique, action-oriented language have a higher click rate than those using common words like "enter" or "submit," which guided my decisions in the copy and call-to-action components throughout the designs.
Process
App Design
Process
Protoype Walkthrough
Challenges
As an artist, I have a personal style and aesthetic. This project challenged me to strategically design a brand and create a user experience for a unique audience. Through my research on user personas and the competitive space, I was able to better understand who I was designing for and communicating to, and create an engaging user experience to meet their needs.