No Curfew

CONSUMER GOODS DELIVERY BRAND

Originated from the idea of creating a competitor to GoPuff, No Curfew is a late-night delivery service that brings snacks, alcohol, and household items to your doorstep. This was developed as an intern project during my time at Box 8 Creative with fellow intern Alex Delfini.

UI/UX Branding

Brand Concept

No Curfew is the “cool older sister” of the industry. With a lifestyle-focused narrative, it emphasizes that the people; complete with their 1 a.m. laughs, movie nights, and post-games to remember, are the most important part of the brand experience. No Curfew aims to celebrate the spirit of togetherness and not only connect with consumers beyond the delivery purchase, but also help them connect with each other.

Chosen Moodboard

After presenting three possible moodboards to the team, we decided on this visual direction based on their feedback. Alex and I came to the agreement that this was the most unexpected and challenging direction to take, and were the most excited about the possibilities of the brand based on this moodboard.

Primary Logo

No Curfew's primary wordmark aims to contriubue to the elevated feel of the brand and bring a unique idenity to the market that isn't present currently.

Secondary Logos

The secondary wordmarks work to further enhance the brand's feeling, with the first incorporating the primary tagline "everything you need to stay up all night," and the second nodding to the pendelum of a clock through the interaction of the N and C.

Typography

App-Specific Typography